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How Does Your Content Marketing Stack Up?
According to this year's Sixth Annual Content Marketing: Benchmarks, Budgets and Trends, our research shows the most effective content marketers have something in common: a documented content marketing strategy. See where you stack up against other marketers in this assessment.
How Does Your Content Marketing Stack Up?
Choose Your Category To Begin
B2B
CONTENT MARKETING
B2C
CONTENT MARKETING
According to this year's Sixth Annual Content Marketing: Benchmarks, Budgets and Trends, our research shows the most effective content marketers have something in common: a documented content marketing strategy. See where you stack up against other marketers in this assessment based on our findings.
SHARE THIS ASSESSMENT
1
Does your organization
use content marketing?
YES
NO
2
How would you describe your organization's content marketing maturity level?
FIRST STEPS
Doing some aspects of content, but have not yet begun to make content marketing a process
YOUNG
Growing pains, challenged with creating a cohesive strategy and a measurement plan
ADOLESCENT
Have developed a business case, seeing early success, & becoming more sophisticated
MATURE
Finding success, yet challenged with integration across the organization
SOPHISTICATED
Providing accurate measurement to the business, scaling across the organization
3
Overall, how effective is your organization at content marketing?
1
1
2
2
3
3
4
4
5
5
Not At All Effective
Very Effective
4
Does your organization have a content marketing strategy?
YES,
and it is documented
YES,
but it is not documented
NO
UNSURE
5
Compared with 2015, how much content will your organization produce in 2016?
MORE
SAME AMOUNT
UNSURE
LESS
1
Does your organization
use content marketing?
YES
NO
2
How would you describe your organization's content marketing maturity level?
FIRST STEPS
Doing some aspects of content, but have not yet begun to make content marketing a process
YOUNG
Growing pains, challenged with creating a cohesive strategy and a measurement plan
ADOLESCENT
Have developed a business case, seeing early success, & becoming more sophisticated
MATURE
Finding success, yet challenged with integration across the organization
SOPHISTICATED
Providing accurate measurement to the business, scaling across the organization
3
Overall, how effective is your organization at content marketing?
1
1
2
2
3
3
4
4
5
5
Not At All Effective
Very Effective
4
Does your organization have a content marketing strategy?
YES,
and it is documented
YES,
but it is not documented
NO
UNSURE
5
Compared with 2015, how much content will your organization produce in 2016?
MORE
SAME AMOUNT
UNSURE
LESS
