Content marketing is not a one size fits all strategy. And without proper planning, even the most creative content may fall flat.
How Does Your Content Marketing Stack Up?
B2B
B2C
NON-PROFIT
According to this year's Sixth Annual Content Marketing: Benchmarks, Budgets and Trends, our research shows the most effective content marketers have something in common: a documented content marketing strategy. See where you stack up against other marketers in this assessment based on our findings.
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1
In your organization, is it clear what an effective or successful content marketing program looks like?
YES
NO
UNSURE
Congratulations! You are part of the 41% of B2Bmarketers who know what success looks like—and knowing what success looks like is one of the first steps to becoming effective.
It’s not a surprise if you aren’t feeling effective: You need to know what success looks like. 30% of B2B marketers are like you in not knowing how their organization identifies content marketing success.
Our B2B research roundtable discussed the importance of having this clarity. Continue to see how you can get the results of this discussion.
It’s not a surprise if you aren’t feeling effective: You need to know what success looks like. 29% of B2B marketers are like you in that they’re unsure how their organization identifies content marketing success.
Our B2B research roundtable discussed the importance of having this clarity. Continue to see how you can get the results of this discussion.
30% of B2B marketers consider their organizations to be somewhat committed. You’re getting there, but you need to be all in if you want to succeed with content marketing.
6% of B2B marketers consider their organizations to be not very committed. Chances are, you aren’t feeling very successful. If you aren’t all in with content marketing, you may want to focus your attention elsewhere.
1% of B2B marketers consider their organizations to be not at all committed. Chances are, you aren’t feeling very successful. If you aren’t all in with content marketing, you may want to focus your attention elsewhere.
How would you describe your organization’s content marketing maturity level?
FIRST STEPS
Doing some aspects of content, but have not yet begun to make content marketing a process
YOUNG
Growing pains, challenged with creating a cohesive strategy and a measurement plan
ADOLESCENT
Have developed a business case, seeing early success, & becoming more sophisticated
MATURE
Finding success, yet challenged with integration across the organization
SOPHISTICATED
Providing accurate measurement to the business, scaling across the organization
Don’t get frustrated. Like you, 10% of B2B organizations are just starting out with content marketing. This is a new muscle in many organizations, and it often takes 12 - 24 months to see results.
You are at a similar place as many of your peers. 26% of B2B marketers consider their organizations to have a young content marketing maturity level. Content marketing is a new muscle in many organizations, and it often takes 12 - 24 months to see results.
Does your organization value creativity and craft in content creation and production?
Strongly agree
Somewhat agree
Neither
Somewhat disagree
Strongly disagree
Great job! You are like 36% of B2B marketers who strongly agree their organization values creativity and craft in content creation and production.
While having a sound strategy and operations are important, there is no substitute for devoting time to the craft of creating content that people want.
You are like 38% of B2B marketers who somewhat agree their organization values creativity and craft in content creation and production.
While having a sound strategy and operations are important, there is no substitute for devoting time to the craft of creating content that people want.
You are like 14% of B2B marketers who neither agree nor disagree their organization values creativity and craft in content creation and production.
While having a sound strategy and operations are important, there is no substitute for devoting time to the craft of creating content that people want.
You are like 8% of B2B marketers who somewhat disagree their organization values creativity and craft in content creation and production.
While having a sound strategy and operations are important, there is no substitute for devoting time to the craft of creating content that people want.
You are like 4% of B2B marketers who strongly disagree their organization values creativity and craft in content creation and production.
While having a sound strategy and operations are important, there is no substitute for devoting time to the craft of creating content that people want.
In your organization, is it clear what an effective or successful content marketing program looks like?
YES
NO
UNSURE
Congratulations! You are part of the 40% of B2Cmarketers who know what success looks like—and knowing what success looks like is one of the first steps to becoming effective.
It’s not a surprise if you aren’t feeling effective: You need to know what success looks like. 33% of B2C marketers are like you in not knowing how their organization identifies content marketing success.
Our B2B research roundtable discussed the importance of having this clarity. Continue to see how you can get the results of this discussion.
It’s not a surprise if you aren’t feeling effective: You need to know what success looks like. 26% of B2C marketers are like you in that they’re unsure how their organization identifies content marketing success.
Our B2B research roundtable discussed the importance of having this clarity. Continue to see how you can get the results of this discussion.
31% of B2C marketers consider their organizations to be somewhat committed. You’re getting there, but you need to be all in if you want to succeed with content marketing.
7% of B2C marketers consider their organizations to be not very committed. Chances are, you aren’t feeling very successful. If you aren’t all in with content marketing, you may want to focus your attention elsewhere.
1% of B2C marketers consider their organizations to be not at all committed. Chances are, you aren’t feeling very successful. If you aren’t all in with content marketing, you may want to focus your attention elsewhere.
How would you describe your organization’s content marketing maturity level?
FIRST STEPS
Doing some aspects of content, but have not yet begun to make content marketing a process
YOUNG
Growing pains, challenged with creating a cohesive strategy and a measurement plan
ADOLESCENT
Have developed a business case, seeing early success, & becoming more sophisticated
MATURE
Finding success, yet challenged with integration across the organization
SOPHISTICATED
Providing accurate measurement to the business, scaling across the organization
Don’t get frustrated. Like you, 14% of B2C organizations are just starting out with content marketing. This is a new muscle in many organizations, and it often takes 12 - 24 months to see results.
You are at a similar place as many of your peers. 22% of B2C marketers consider their organizations to have a young content marketing maturity level. Content marketing is a new muscle in many organizations, and it often takes 12 - 24 months to see results.
Does your organization value creativity and craft in content creation and production?
Strongly agree
Somewhat agree
Neither
Somewhat disagree
Strongly disagree
Great job! You are like 40% of B2C marketers who strongly agree their organization values creativity and craft in content creation and production.
While having a sound strategy and operations are important, there is no substitute for devoting time to the craft of creating content that people want.
You are like 29% of B2C marketers who somewhat agree their organization values creativity and craft in content creation and production.
While having a sound strategy and operations are important, there is no substitute for devoting time to the craft of creating content that people want.
You are like 16% of B2C marketers who neither agree nor disagree their organization values creativity and craft in content creation and production.
While having a sound strategy and operations are important, there is no substitute for devoting time to the craft of creating content that people want.
You are like 10% of B2C marketers who somewhat disagree their organization values creativity and craft in content creation and production.
While having a sound strategy and operations are important, there is no substitute for devoting time to the craft of creating content that people want.
You are like 5% of B2C marketers who strongly disagree their organization values creativity and craft in content creation and production.
While having a sound strategy and operations are important, there is no substitute for devoting time to the craft of creating content that people want.
In your organization, is it clear what an effective or successful content marketing program looks like?
YES
NO
UNSURE
Congratulations! You are part of the 35% of Nonprofitmarketers who know what success looks like—and knowing what success looks like is one of the first steps to becoming effective.
It’s not a surprise if you aren’t feeling effective: You need to know what success looks like. 35% of Nonprofit marketers are like you in not knowing how their organization identifies content marketing success.
Our Nonprofit research roundtable discussed the importance of having this clarity. Continue to see how you can get the results of this discussion.
It’s not a surprise if you aren’t feeling effective: You need to know what success looks like. 30% of Nonprofit marketers are like you in that they’re unsure how their organization identifies content marketing success.
Our Nonprofit research roundtable discussed the importance of having this clarity. Continue to see how you can get the results of this discussion.
How would you describe your organization’s commitment level to content marketing?
EXTREMELY
VERY
SOMEWHAT
NOT VERY
NOT AT ALL
Congratulations! Commitment is a key to content marketing success, and you are in an elite group. Only 17% of Nonprofit marketers are extremely committed.
39% of Nonprofit marketers consider their organizations to be somewhat committed. You’re getting there, but you need to be all in if you want to succeed with content marketing.
8% of Nonprofit marketers consider their organizations to be not very committed. Chances are, you aren’t feeling very successful. If you aren’t all in with content marketing, you may want to focus your attention elsewhere.
3% of Nonprofit marketers consider their organizations to be not at all committed. Chances are, you aren’t feeling very successful. If you aren’t all in with content marketing, you may want to focus your attention elsewhere.
How would you describe your organization’s content marketing maturity level?
FIRST STEPS
Doing some aspects of content, but have not yet begun to make content marketing a process
YOUNG
Growing pains, challenged with creating a cohesive strategy and a measurement plan
ADOLESCENT
Have developed a business case, seeing early success, & becoming more sophisticated
MATURE
Finding success, yet challenged with integration across the organization
SOPHISTICATED
Providing accurate measurement to the business, scaling across the organization
Don’t get frustrated. Like you, 14% of Nonprofit organizations are just starting out with content marketing. This is a new muscle in many organizations, and it often takes 12 - 24 months to see results.
You are at a similar place as many of your peers. 28% of Nonprofit marketers consider their organizations to have a young content marketing maturity level.
Does your organization value creativity and craft in content creation and production?
Strongly agree
Somewhat agree
Neither
Somewhat disagree
Strongly disagree
Great job! You are like 27% of Nonprofit marketers who strongly agree their organization values creativity and craft in content creation and production.
While having a sound strategy and operations are important, there is no substitute for devoting time to the craft of creating content that people want.
You are like 38% of Nonprofit marketers who somewhat agree their organization values creativity and craft in content creation and production.
While having a sound strategy and operations are important, there is no substitute for devoting time to the craft of creating content that people want.
You are like 15% of Nonprofit marketers who neither agree nor disagree their organization values creativity and craft in content creation and production.
While having a sound strategy and operations are important, there is no substitute for devoting time to the craft of creating content that people want.
You are like 15% of Nonprofit marketers who somewhat disagree their organization values creativity and craft in content creation and production.
While having a sound strategy and operations are important, there is no substitute for devoting time to the craft of creating content that people want.
You are like 4% of Nonprofit marketers who strongly disagree their organization values creativity and craft in content creation and production.
While having a sound strategy and operations are important, there is no substitute for devoting time to the craft of creating content that people want.